Personagy
It all starts at the end user
Personagy
It all starts at the end user.
About
At Personagy, we believe that every successful business begins with a deep understanding of its end user. That’s why our approach is grounded in the creation of tailored strategies that are uniquely designed to meet the needs, desires, and challenges of your ideal customers. We know that by focusing on who your customers truly are, you can build a brand and business strategy that resonates, converts, and grows.
Our Mission
Our mission at Personagy is simple: to empower entrepreneurs and businesses to achieve success by putting the end user at the heart of every decision.
We reverse-engineer brand strategies, customer journeys, and growth plans based on the fundamental principle that “It all starts with the end user.”
We’re here to demystify the complexities of business strategy, providing you with actionable insights and clear, step-by-step guidance tailored specifically to your audience.
What We Do
Personagy offers comprehensive Playbooks that include:
- End User Personas: We dive deep into understanding who your customers are and what drives their decisions. Our personas are not generic—they’re customized to your business, providing a clear picture of your ideal end user.
- Brand Development: From crafting your brand’s mission, values, and voice to developing your logo, typography, color palette, and imagery, we ensure your brand reflects the needs and desires of your end user.
- User Experience Strategy: We map out your user journeys, creating funnels that guide your customers smoothly from awareness to conversion, tailored to the unique behaviors of your audience.
- Content Strategy: Our content strategies focus on delivering the right message at the right time, engaging your end users across various platforms with content that resonates.
- Growth Strategy: We identify the top areas for growth and provide SMART goals that align with your business objectives and the needs of your end user.
Our Founder
business owner
Personagy was founded by Diane Pettipas, a seasoned professional with a long history of building websites and creating marketing strategies. Since the 90s, Diane has been using site builders to craft effective websites, adapting to every major platform along the way, including Wix, Shopify, WordPress, Squarespace, and more. Her expertise isn’t limited to just building websites; she’s also deeply familiar with Learning Management Systems (LMS) platforms such as LearnWorlds, Teachable, and Thinkific, and funnel systems such as Systeme, Clickfunnels, Go High Level, and Kajabi.
Diane’s educational background in Marketing, combined with various industry certifications from places like Google and HubSpot, to name a few, has equipped her with the skills to craft effective social media and marketing strategies. Her dedication to lifelong learning and professional growth is unwavering.
What truly sets Diane apart is her unique perspective, shaped by her experiences as a late-diagnosed neurodivergent adult. This background enables her to approach problems creatively and develop effective solutions that meet her client's specific needs. Diane’s deep understanding of psychology and human behavior allows her to see the full scope of interactions between clients and their end users, providing the foundation for Personagy's success-driven strategies.
business owner.
Why Choose Personagy?
Personagy is not just another business consultancy. We’re your partners in growth, providing you with the tools, insights, and strategies you need to succeed.
We take the time to understand your business from the ground up, ensuring that every recommendation we make is tailored to your specific needs and goals.
Whether you’re launching a new business or looking to rebrand and grow, Personagy provides the clarity and direction you need to succeed. With our expertise, your business won’t just reach its potential—it will exceed it.
Let’s create something extraordinary together.
